| 1 | Sport Marketing – Bernard Mullin, Stephen Hardy, William Sutton (5th Ed., 2022) |
| 2 | Digital Sport Marketing: Concepts, Cases and Conversations – Alan Seymour & Paul Blakey (2020) |
| 3 | The SAGE Handbook of Sports Economics and Marketing – Paul Downward, Bernd Frick & Brad Humphreys (2020) |
| 4 | The Routledge Handbook of Sport and New Media – Andrew C. Billings & Marie Hardin (2014) |
| 5 | Branding in the Era of Digital Media – M. Beverland & F. Farrelly (2022) |