GZT3003 / SOSYAL MEDYA YÖNETİMİ

Kaynaklar

 
KAYNAK KİTAPLAR 
1• O’ Reilly, T. (2007). What is web 2.0: Design patterns and business models for next generation of software. https://papers.ssrn.com/sol3/Papers.cfm?abstract_id=1008839
2• Mangold, G. W. and Faulds, J. D. (2009). Social media: The new hybrid element of the promotion mix. http://ac.els-cdn.com/S0007681309000329/1-s2.0S0007681309000329-main.pdf?_tid=8fee0930-c75c-11e6-8f4000000aacb361&acdnat=1482311284_d660c8f7d2945514fb4230b6f64
3• Genç, H. (2010). İnternetteki etkileşim merkezi sosyal ağlar ve e-iş 2.0 uygulamaları. http://ab.org.tr/ab10/kitap/genc_e-is_AB10.pdf
4• Sayımer, İ. (2008). Sanal ortamda halkla ilişkiler. İstanbul: Beta Yayıncılık.
5• Safko, L. (2010). The social media bible: Tactics, tools and strategies for business success. New Jersey: Wiley.