PÇ1	Interdisciplinary Knowledge and Competence: By adopting an interdisciplinary approach in the field of new media and communication, students grasp the relationship between media studies, digital communication technologies, and social sciences and apply this knowledge to academic and professional work.
PÇ2	Theoretical Depth and Critical Analysis Ability: They thoroughly analyze current theoretical approaches in new media theories, digital transformation, and communication sciences; they critically evaluate these approaches and integrate them into their research.
PÇ3	Research Methods and Academic Production Skills: They conduct original academic studies on new media and communication using advanced qualitative and quantitative research methods; they effectively analyze the findings and produce academic outputs that contribute to the field.
PÇ4	Awareness of Digital Media and Social Interaction: They analyze the effects of digital media on individuals, society, and culture; they acquire the ability to evaluate and discuss the contribution of new media environments to the transformation of social structure.
PÇ5	Awareness of Ethics and Social Responsibility: Prioritizes ethical values in new media and communication activities, embracing and implementing social benefit, ethical responsibility, and sustainable communication.
PÇ6	Digital Creativity and Innovation Ability: Develops creative solutions using digital communication tools; designs and implements innovative projects in areas such as digital content production, social media strategies, and new media design.
PÇ7	Effectiveness in National and International Contexts: Follows national and international developments in new media and communication, communicates effectively in these contexts, and acquires the competence to make and implement strategic decisions within the global media ecosystem.