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FACULTY OF SPORT SCIENCE / TRAINING EDUCATION / ANE2037 -
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
Course Type
Course Level
Course Language
Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
Course Coordinator
E Mail
Assistant Staff of the Course
E Mail
Course Objective
The aim of this course is to enable students to comprehend the economic and marketing dimensions of the sports industry and the marketing of sports products, thereby developing strategic thinking skills in this field.
Brief Content of the Course
The content of this course includes topics such as the sports industry, sports marketing, analysis of consumer behavior, sponsorship and brand management, pricing and strategies for sports products, and marketing communication in sports.
Prerequisites
-
Course Objectives
Course Objectives
1
To gain knowledge of the sports industry and sports marketing
2
To develop strategic thinking skills in the field of sports industry and marketing
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses