| 1 | Crisis Management and Reputation Strategies in Sports Marketing |
| 2 | To equip students with the ability to analyze the effects of current marketing dynamics such as digitalization, artificial intelligence, data-driven marketing, and social media on the sports industry. |
| 3 | To present modern theoretical approaches and applied analyses aimed at understanding the changing attitudes and behaviors of sports consumers. |
| 4 | To teach how value-based approaches such as sustainability, ethical marketing, diversity, and inclusivity can be integrated into sports marketing strategies. |
| 5 | To support students in developing innovative sports marketing solutions and advancing their strategic decision-making skills through current case studies. |
| 6 | To enable students to understand the basic concepts, models, and historical development of sports marketing in conjunction with contemporary applications. |