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BOR HALIL ZOHRE ATAMAN VOCATIONAL SCHOOL / GRAPHIC DESIGN / GRF1010 - BRAND AND MANAGEMENT
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Course Objective
Aim of the Brand and Management Course in Graphic Design Programme, Department of Design: The aim of the Brand and Brand Management course is to provide graphic designer candidates with an in-depth understanding of branding, strategic brand management and their practical application.
Brief Content of the Course
The development of modern marketing and introduction to the concept of the brand, The importance of the brand in terms of marketing, The concepts related to the brand, The registration of the brand, Planning the strategic brand management process, Brand elements, Brand creation strategies, Brand positioning, Differentiation, Visual and auditory elements of the brand, Brand communication, Push and withdrawal strategies
Prerequisites
Course Objectives
Course Objectives
1
Being able to comprehend the concepts related to the brand
2
Knowing brand creation strategies
3
Understanding the elements of the brand
4
o be able to plan the brand management process
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Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses
General Knowledge/General Aptitude Course