GRADUATE SCHOOL OF SOCIAL SCIENCES / COMMUNICATION STUDIES / ILT6015 - CUSTOMER RELATIONSHIP MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Understanding the basics of customer relationship management.
2Understanding how to develop customer-focused strategies.
3Planning how to develop customer-focused business strategies and integrate these strategies into business processes.
4Being able to manage customer communication and communication channels.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Communication and Management Skills Courses