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GRADUATE SCHOOL OF SOCIAL SCIENCES / COMMUNICATION STUDIES / ILT6028 - MEDIA RECEPTION STUDIES
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
Course Type
Course Level
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
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E Mail
Course Objective
The aim of this course is a field that examines how media contents are interpreted, given meaning and received by the audience. This course aims to analyze media consumption through audience theories, media effects, cultural context and individual experiences.
Brief Content of the Course
This course deals with how media texts are interpreted and given meaning by the audience. The effects of reception theories, audience research, cultural context, and individual experiences on media consumption are examined. Discussions are held on topics such as Stuart Hall's coding/decoding model, the concept of active audience, and how media texts are received by different social groups. In addition to the theoretical framework, the course aims to provide students with a critical perspective by making sample analyzes on today's media content.
Prerequisites
None
Course Objectives
Course Objectives
1
1. Enable students to critically analyze how media content is received by audiences.
2
2. Understand key theories and concepts of media reception and evaluate meaning-making processes of different audience groups.
3
3. Examine audience engagement and reception practices in new media environments and discuss the impact of the digital age on media consumption.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses