| 1 | To gain the ability to establish a relationship between media, reality and ideology. |
| 2 | To be able to critically evaluate the construction of meaning and identity on the basis of power relations, representation and discourse construction. |
| 3 | To be able to analyze and interpret media content in the context of representation, ideology and culture. |
| 4 | To have in-depth knowledge of the relationship between new media and representation, culture and ideology. |