NİĞDE VOCATIONAL SCHOOL OF SOCIAL SCIENCES / BUSINESS MANAGEMENT / ISY2012 - CUSTOMER RELATIONSHIP MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

  
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Customer relationship management to know the theoretical and conceptual structure
2With the new economic structure and marketing approach to understand the relationship between
3Modern marketing from the traditional markets in transition to understand the importance of customer relationship management
4Customer relationship management to understand the importance of customer
5Aware of the responsibility of the customer relationship management
6Business to customer relationship management to understand the transition process
7Knowing the responsibilities of the customer relationship management
8Know the elements of customer relationship management
9Customer relationship management, knowledge of the implementation phase
10Knowledge of customer relationship management model
11The implementation of customer relationship management roles and responsibilities of top managers to know
12Customer relationship management, knowledge, information and knowledge sharing
13Knowing the basic principles of information sharing
14Customer relationship management, knowledge of the conditions for sharing information
 
Course Category
Course Category Percentage
Basic Vocational Courses
Communication and Management Skills Courses
Social Sciences