| 1 | To analyze the politics-media relationship by examining the concepts and theoretical approaches of political communication. |
| 2 | To understand the effects of political campaigns by evaluating the processes of propaganda, political advertising, and public opinion formation. |
| 3 | To interpret the communication strategies of political actors by examining how traditional and digital media tools are used in political processes. |
| 4 | To comparatively evaluate election campaigns, leader image management, and political communication tactics with examples from Turkey and the world. |