| 1 | To provide basic knowledge about the concept and types of sponsorship |
| 2 | To help students understand the objectives and functions of sponsorship activities in the sports industry |
| 3 | To develop skills in creating and implementing sponsorship strategies |
| 4 | To improve the ability to measure and evaluate the effectiveness of sponsorship investments |
| 5 | To analyze the legal, ethical, and social responsibility aspects of sponsorship activities |
| 6 | To teach collaboration processes with sports clubs, federations, and event organizations |