GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6102 - INTEGRATED MARKETING COMMUNICATIONS

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Marketing communications and integrated marketing communications will be defined and their differences will be emphasized
2The importance of integrating the marketing communications mix elements for the companies will be explained
3Communication based key concepts of integrated marketing communications will be explained
4The importance of mass media and e-media in integrated marketing communication will be emphasized
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses