FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / INTERNATIONAL TRADE AND LOGISTICS / UTL4045 - CONSUMER BEHAVIOR

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Enterprises in developing marketing strategies to emphasize the role and importance of consumer behavior
2The effect of psychological factors on consumer behavior
3Socio-cultural factors influence consumer behavior
4Post-purchase behavior of consumers
5Consumer rights and consumer rights protection
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses