Niğde Ömer Halisdemir Üniversitesi PUBLIC RELATIONS AND ADVERTISING, Program çıktıları


PÇ1	Has knowledge of the basic concepts, theories and methods of public relations, advertising, marketing and integrated marketing communications.

PÇ2	Knows the processes of media planning appropriate to target audiences in the field of public relations and advertising.

PÇ3	Has the ability to make periodic reports on activities carried out in his/her field.

PÇ4	Has the ability to use research, planning methods and techniques related to the field of public relations and advertising.

PÇ5	Knows the crisis management processes in institutions and organizations.

PÇ6	Knows media and digital media communication techniques and processes related to the promotion of institutions and organizations.

PÇ7	Knows how to create and implement media strategy in the field of public relations and advertising.

PÇ8	Knowledgeable about legal regulations and ethics related to public relations and advertising.

PÇ9	They have the ability to conduct marketing research, including advertising and public relations studies, to investigate consumer behavior, and to plan based on this research data.

PÇ10	Has the ability to handle public relations and advertising campaigns.

PÇ11	Skilled in using digital media and social media in the field of public relations and advertising.

PÇ12	Has the ability to use current and effective presentation techniques in the field of public relations and advertising.

PÇ13	It has the ability to closely monitor social developments, research changes in target audience behavior, and use the information it obtains in public relations and advertising campaigns.

PÇ14	Has the ability to solve problems that arise in the field of public relations and advertising by taking responsibility individually and as a team member.

PÇ15	Has the competence to create and implement brand and communication strategies.

PÇ16	Has the ability to analyze consumer behavior in traditional and digital media using scientific methods and to evaluate the unique dynamics of these media.

PÇ17	Is aware of acting in accordance with the standards and ethical codes of national and international professional organizations in the fields of public relations and advertising.

PÇ1

Has knowledge of the basic concepts, theories and methods of public relations, advertising, marketing and integrated marketing communications.

PÇ2

Knows the processes of media planning appropriate to target audiences in the field of public relations and advertising.

PÇ3

Has the ability to make periodic reports on activities carried out in his/her field.

PÇ4

Has the ability to use research, planning methods and techniques related to the field of public relations and advertising.

PÇ5

Knows the crisis management processes in institutions and organizations.

PÇ6

Knows media and digital media communication techniques and processes related to the promotion of institutions and organizations.

PÇ7

Knows how to create and implement media strategy in the field of public relations and advertising.

PÇ8

Knowledgeable about legal regulations and ethics related to public relations and advertising.

PÇ9

They have the ability to conduct marketing research, including advertising and public relations studies, to investigate consumer behavior, and to plan based on this research data.

PÇ10

Has the ability to handle public relations and advertising campaigns.

PÇ11

Skilled in using digital media and social media in the field of public relations and advertising.

PÇ12

Has the ability to use current and effective presentation techniques in the field of public relations and advertising.

PÇ13

It has the ability to closely monitor social developments, research changes in target audience behavior, and use the information it obtains in public relations and advertising campaigns.

PÇ14

Has the ability to solve problems that arise in the field of public relations and advertising by taking responsibility individually and as a team member.

PÇ15

Has the competence to create and implement brand and communication strategies.

PÇ16

Has the ability to analyze consumer behavior in traditional and digital media using scientific methods and to evaluate the unique dynamics of these media.

PÇ17

Is aware of acting in accordance with the standards and ethical codes of national and international professional organizations in the fields of public relations and advertising.