ISL2006 / Marketing Management

GENERAL INFORMATION ABOUT THE COURSE

  
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Understands the importance of marketing decisions.
2Understands the place and importance of marketing mix elements in marketing management.
3Gains knowledge about applying marketing mix elements.
4Understands the importance of organization, practice and control in marketing management.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses