| 1 | Fundamental Concepts Related to Branding | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 2 | Product Differantiation and Branding | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 3 | Determining Brand Name and the Functions of a Brand | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 4 | Branding Problems | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 5 | Brand for Service Sector | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 6 | Brand Diffusion Strategies | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 7 | Brand Placement Strategies | Erdil ve Uzun (20009), Akat ve Taşkın (2012) |
| 8 | Mid-term Exam | |
| 9 | Strategic Brand Management Strategies | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |
| 10 | Brand Identity and Brand Image | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |
| 11 | Brand Value | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |
| 12 | Consumer Based Brand Value | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |
| 13 | International Brands | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |
| 14 | Sustainable Concious on Branding | Erdil ve Uzun (20009), Akat ve Taşkın (2012), Tosun (2017) |