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GRADUATE SCHOOL OF SOCIAL SCIENCES / COMMUNICATION STUDIES / ILT6031 - BRANDING STRATEGIES
Learning Outcomes Of the Course
ÖÇ1
Understands the concepts of brand, branding and brand value
ÖÇ2
Determines the strategic brand and media strategies
ÖÇ3
Applies the brand concept and the process for developing, measuring and managing the brand
ÖÇ4
Developes and evaluates the branding messages
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