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GRADUATE SCHOOL OF SOCIAL SCIENCES / COMMUNICATION STUDIES / ILT6034 - MARKETING STRATEGIES
GENERAL INFORMATION ABOUT THE COURSE
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Practical
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Course Objective
Marketing Strategies course aims to define main marketing strategies and to teach strategic marketing management process and its activities.
Brief Content of the Course
The course of Marketing Strategy covers the definition and content of strategic marketing and includes main strategic topics as strategic business planning, marketing environment, marketing plan, marketing management process, market segmentation, targeting and positioning.
Prerequisites
Course Objectives
Course Objectives
1
Evaluate the concepts of strategy and strategic marketing
2
Have the information on developing strategic marketing plan
3
Havie the kills and information for applying various marketing strategies
4
Have the information for strategically integrating marketing functions and business functions
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Course Category
Course Category
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Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses