| 1 | Definition and Content of Strategic Marketing | Tek (1999), Torlak (2014) |
| 2 | Sustainable Marketing Concept | Tek (1999), Torlak (2014) |
| 3 | Factors Affecting Marketing | Tek (1999), Torlak (2014) |
| 4 | Strategic Business Planning | Tek (1999), Torlak (2014) |
| 5 | Marketing Planning | Tek (1999), Torlak (2014) |
| 6 | Strategic Marketing Plan | Tek (1999), Torlak (2014) |
| 7 | Planning Process | Tek (1999), Torlak (2014) |
| 8 | Mid-Term Exam | |
| 9 | Market Segmentation Strategies | Tek (1999), Torlak (2014) |
| 10 | Target Market Selection Strategies | Tek (1999), Torlak (2014) |
| 11 | Positioning Strategies | Tek (1999), Torlak (2014) |
| 12 | Marketing Management Process | Tek (1999), Torlak (2014) |
| 13 | New Trends in the Marketing Field | Tek (1999), Torlak (2014) |
| 14 | Case Study | |