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GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6106 - E-MARKETING
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
Course Type
Course Level
Course Language
Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
Course Coordinator
E Mail
Assistant Staff of the Course
E Mail
Course Objective
To introduce fast-growing new business (and marketing) media and the possibilities in the world; to teach how to apply marketing knowledge in the electronic commerce environment; to gain knowledge and skills related to analyzing opportunities for electronic markets, development of appropriate marketing strategies and application of this knowledge and skills in the electronic commerce.
Brief Content of the Course
The progress in Marketing Concept and Electronics Marketing, Basic Internet Concepts, Operating Principles of the Internet, Infrastructure and Infrastructure Elements of Electronics commerce, Developments of Electronic Commerce,Site Development Process, Competition in the Electronic Environment, Development of the Marketing Strategies and Marketing Mix in the Electronic Commerce,Key Factors Affecting Trade in Electronic Environment.
Prerequisites
None
Course Objectives
Course Objectives
1
To teach the development and the direction of trade and the new trade environment in the world
2
To teach electronic markets and market-specific marketing methods
3
Give the ability to analyze information about electronic markets
4
To gain knowledge and skills related to developing unique marketing strategies for the Electronic markets
5
To be applied to design, develop and application knowledge and skills and trading tools and methods in the Electronic markets
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses