GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6106 - E-MARKETING

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The developments in Marketing Concept and Electronic Marketing ConceptAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
2Developments in electronic trade and Electronic MarketsEfraim Turban Jon Outland David King Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban (2018). Electronic Commerce 2018 A Managerial and Social Networks Perspective Ninth Edition, Springer International Publishing AG
3Internet Environment, Components and Operating Principles of the InternetAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
4Companies using shape the internet and Internet as a Marketing MediaAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
5Internet Key Tool: Internet Sites and PortalsEfraim Turban Jon Outland David King Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban (2018). Electronic Commerce 2018 A Managerial and Social Networks Perspective Ninth Edition, Springer International Publishing AG
6Basic motivators for the Internet Marketing and Electronic Media CompetitionEfraim Turban Jon Outland David King Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban (2018). Electronic Commerce 2018 A Managerial and Social Networks Perspective Ninth Edition, Springer International Publishing AG
7Buyer Behavior on Internet https://www.emerald.com/
8Types of Electronic MarketEfraim Turban Jon Outland David King Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban (2018). Electronic Commerce 2018 A Managerial and Social Networks Perspective Ninth Edition, Springer International Publishing AG
9Development and Implementation of Marketing Strategy on the InternetAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
10Development and Implementation of Marketing Strategy on the InternetAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
11Marketing Mix on the Internet: Product and PriceAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
12Marketing Mix on the Internet: Promotion and DistributionAKSOY, Ramazan (2009), İnternet Ortamında Pazarlama, Seçkin Kitabevi
13Factors Affecting to the Electronic Trade: TrustEfraim Turban Jon Outland David King Jae Kyu Lee Ting-Peng Liang Deborrah C. Turban (2018). Electronic Commerce 2018 A Managerial and Social Networks Perspective Ninth Edition, Springer International Publishing AG
14E-Commerce Applications in the Companies https://www.emerald.com/