GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6119 - CURRENT TOPICS IN MARKETING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Recognizes the important journals of the field.
2Explains the developments in the marketing literature.
3 Questions the new marketing paradigm
4Surveys the literature and designs a research about a new and spesific marketing problem.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses