GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6119 - CURRENT TOPICS IN MARKETING
 
Learning Outcomes Of the Course 
ÖÇ1Recognizes the important journals of the field.
ÖÇ2Explains the developments in the marketing literature.
ÖÇ3Questions the new marketing paradigm
ÖÇ4Surveys the literature and designs a research about a new and spesific marketing problem.