| 1 | Introduction and Course | |
| 2 | Literature Review | |
| 3 | The advertisement description, purpose, significance and historical development | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 4 | Advertising principles, features, function and classification | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 5 | Marketing communication process, communication process and promotion | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 6 | Economic and social effects of advertising | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 7 | Advertising campaign and advertising campaign creation process | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 8 | The legal aspect of advertising | Course Notes |
| 9 | Advertising, strategic decision-making process | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 10 | Media strategy, media planning and media selection decisions | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 11 | Evaluation of the effectiveness of advertising | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 12 | Advertising applications: Campaigns | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 13 | Advertising industry and advertising ethics | Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık |
| 14 | Advertising content analysis | Course Notes. |