GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6127 / MEDIA MANAGEMENT AND PLANNING
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1G. Erol (2007) Reklam ve Medya Planlaması, Nobel Yayıncılık
2http://www.ulakbim.gov.tr/cabim/vt/
3proquest.umi.com/pqdweb?RQT=302&cfc=1
4web.ebscohost.com
5www.emeraldinsight.com
6Muazzez BABACAN (2005), Reklamcılık, Detay Yayıncılık