GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6131 - STRATEGIC MARKETING PLANNING

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Institutional analysis can
2Stakeholder analysis can
3Collect data to make preparations
4Data collection can
5Analysis of data using computer programs that can do
6To prepare the Strategic Action Plan
 
Course Category
Course Category Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses