| 1 | Strategic Plan | 1. p. 31 |
| 2 | Strategic Management | 1. p. 33 |
| 3 | Goals and Objectives | 1. p. 39 |
| 4 | Growth Strategies. Business Plan and Portfolio | 1. p. 44 |
| 5 | Situation Analysis | 1. p. 57 |
| 6 | Marketing Opportunities. Marketing Objectives | 1. p. 75 |
| 7 | Strategies and Action Plans | 1. p. 86 2. p. 63 |
| 8 | Budgets and Financial Controls | 1. p. 91 |
| 9 | Vakaa Review Samples | 1. p. 99 |
| 10 | Competitive Strategies of Development and Building Control Lists | 1. p. 139 |
| 11 | Using Marketing intelligence, Strategic Marketing Plan | 1. p. 235 |
| 12 | Product / Service Strategies | 1. p. 273 |
| 13 | Price / Promotion / Distribution Strategies | 1. p. 293 |
| 14 | Creating Global Strategies | 1. p. 329 |