| 1 | To teach students the fundamental concepts, scope, and development of marketing. |
| 2 | To provide an understanding of consumer behavior, market segmentation, and target market selection processes. |
| 3 | To explain the elements and functioning of the marketing mix (product, price, place, promotion). |
| 4 | To impart knowledge about distribution channels, logistics, sales management, and promotional activities. |
| 5 | To convey basic knowledge of international marketing and services marketing. |