| 1 | Marketing information system and marketing research | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 2 | Consumer markets and consumer behavior | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 3 | Industrial (organizational) markets and industrial buyer behavior | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 4 | Market segmentation, target market selection, and demand forecasting | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 5 | Product (goods) management and product life cycle | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 6 | Pricing decisions and pricing methods | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 7 | Promotion: Promotion mix, advertising, public relations | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 8 | Personal selling and sales management | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 9 | Sales promotion and promotional activities | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 10 | Distribution channels and physical distribution (logistics) | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 11 | Organization, implementation, and control in marketing management | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 12 | International marketing and services marketing | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 13 | Subject, scope, development of marketing, and modern marketing management | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |
| 14 | Marketing environment, strategic planning, and the role of marketing | İsmet Mucuk Pazarlama İlkeleri Türkmen Kitabevi |