GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6115 - SERVICE QUALITY STRATEGIES

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Explaining process of production and marketing process of service
2Explaining service marketing strategies
3Explaining management strategies of service quality
4Measuring service quality
5Evaluating relationship between customer satisfaction and quality
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses