GRADUATE SCHOOL OF SOCIAL SCIENCES / Production Management and Marketing / URT6115 - SERVICE QUALITY STRATEGIES

Contents Of The Courses in a weekly Period

Week 
Subjects 
Sources 
1The Place and Importance of Services in Countries' Economics. Lovelock C. (2001), Services Marketing,Lovelock Associates,Prentice Hall.
2Service Marketing Strategyovelock C. (2001), Services Marketing,Lovelock Associates,Prentice Hall.
3What is Sercice Quality?A. Hamdi İslamoğlu, Burcu Candan, Kenan Aydın, Şenol Hacıefendioğlu, Hizmet Pazarlaması, Beta Basım Yayım.
4Comparing Servive Quality and Product Quality.A. Hamdi İslamoğlu, Burcu Candan, Kenan Aydın, Şenol Hacıefendioğlu, Hizmet Pazarlaması, Beta Basım Yayım.
5Service Quality, Service and Loyalty Relation.Aydın, Şenol Hacıefendioğlu, Hizmet Pazarlaması, Beta Basım Yayım
6Giving a Presantation of Seminar 
7Measurement Models of Service QualityEsen Gürbüz , Ahmet Ergülen (2008), Yükseköğretim Kurumlarında Hizmet Kalitesi Ölçü ve Modelleri, Detay Yayıncılık.
8Model of SERVQUAL Esen Gürbüz , Ahmet Ergülen (2008), Yükseköğretim Kurumlarında Hizmet Kalitesi Ölçü ve Modelleri, Detay Yayıncılık.
9Model of SERVQUAL Kurumlarında Hizmet Kalitesi Ölçü ve Modelleri, Detay Yayıncılık.
10Model of GRONROOS Esen Gürbüz , Ahmet Ergülen (2008), Yükseköğretim Kurumlarında Hizmet Kalitesi Ölçü ve Modelleri, Detay Yayıncılık.
11Evaluating Articles and Discussing its Contribution to Theory and Application. http://www.emeraldinsight.com,http://web.ebscohost.com,http://www.ulakbim.gov.tr/cabim/vt/,http://site.ebrary.com/lib/nigde/home.action
12Evaluating Articles and Discussing its Contribution to Theory and Application. http://www.emeraldinsight.com,http://web.ebscohost.com,http://www.ulakbim.gov.tr/cabim/vt/,http://site.ebrary.com/lib/nigde/home.action
13Evaluating Articles and Discussing its Contribution to Theory and Application. http://www.emeraldinsight.com,http://web.ebscohost.com,http://www.ulakbim.gov.tr/cabim/vt/,http://site.ebrary.com/lib/nigde/home.action
14Evaluating Articles and Discussing its Contribution to Theory and Application. http://www.emeraldinsight.com,http://web.ebscohost.com,http://www.ulakbim.gov.tr/cabim/vt/,http://site.ebrary.com/lib/nigde/home.action